Ontario.Team is the outsourced growth team brand of Sedighi.ca, built for owners of established Ontario businesses. It belongs to the Sedighi.ca and SAZ.ca group of companies, it's Canadian, and it's headquartered in Vancouver, British Columbia. Every engagement is led by Ali Sedighi, MBA.
Why this brand exists
Owners kept describing the same gap. They had a good business, they knew marketing mattered, and they'd tried one of two fixes. Some hired a marketing coordinator who ended up buried in social posts. Others signed with an agency for one channel and got monthly reports that never said whether the money came back. Nobody owned the whole path from search to signed work.
Ontario.Team fills that gap with a team model: a growth lead who owns the plan, roles that cover the actual jobs, and a weekly rhythm that keeps everyone honest. It sits alongside our other Ontario brands; if you'd rather have a fractional executive in a leadership seat, Ontario.Management covers that model.
Ali Sedighi, MBA
Ali Sedighi leads Ontario.Team and personally runs each client's plan. His background, in brief:
- MBA in Technology Management.
- Building marketing operations since 2007, which adds up to 17+ years. That year he founded ONE.ir, a full-service digital marketing agency, and he has run growth and marketing work ever since.
- Conv.ca and MyAutomation.ca are both companies he founded; the first is a conversion-rate optimisation agency. The conversion habits behind our website and conversion role come straight from that work.
- SAZ.ca (Strategy & Acceleration Zone) is the strategy, AI and revenue-acceleration consulting firm he founded and still runs as Managing Partner.
- 150+ live HVAC websites built, including CombiBoiler.ca, GasBoilers.ca, RomaHeating.ca, HeatLand.ca and BoilerPart.ca.
- Clients in Canada, the USA and Dubai.
He lives and works in Vancouver. More background is on his Sedighi.ca profile and at BusinessConsulting.ca.
How the team is organised
We describe the team by role, not by headcount, because roles are what you're buying:
- Growth lead. Ali. Owns the plan, the priorities, the weekly check-in and the monthly review.
- Production roles. Search and local visibility, paid acquisition, website and conversion, content, and analytics and follow-up. Each task on your plan is assigned to one of these roles.
- Your side. One decision-maker, plus whoever answers enquiries. They appear on the scorecard too, because follow-up is part of growth.
Before any task starts, you'll know which role owns it and when it's due. If something slips, the Friday scorecard says so in plain words. That's the discipline that makes an outsourced team work; our scorecard guide shows how it's laid out.
What we will and won't do
We will:
- keep every account, domain and file in your company's name
- put costs in writing before work begins
- tell you when a channel isn't worth your money, even if it means a smaller retainer
- label our published results honestly as results from our HVAC work
We won't:
- promise rankings, leads or revenue figures
- invent reviews, quotes or credentials for your business, or for ours
- give legal, tax, accounting or compliance advice; we'll point you to the regulator or an adviser
- hold your accounts hostage if you leave
Ontario.Team is a Canadian business consulting service in the Sedighi.ca and SAZ.ca group. Our work is business and marketing consulting, not engineering, inspection or code-compliance services.
Why the team model, and not a bigger agency
Large agencies often sell a senior pitch and then hand the account to whoever is free. Freelancers are skilled but cover one job and wait for direction. The team model sits between the two: senior accountability at the top, specialist work underneath, and a page every Friday that shows both. It's built for owners who don't want to manage marketing but do want to understand it. If you've ever finished a call with an agency unsure what was agreed, the written weekly plan exists to make sure that never happens here.
The wider group
Sedighi.ca is Ali's growth, marketing and technology consulting company, and Ontario.Team sits under it next to sister brands such as BusinessConsulting.ca, Trades.Agency, HVAC.Agency, HVAC.Digital and Conv.ca. SAZ.ca carries the group's strategy and AI consulting, with strategic leadership by Sedighi.ca. For you, the practical benefit is that a growth plan can draw on that wider experience without you dealing with several firms.
Read about our results, see pricing, or go straight to the contact page.
Frequently asked questions
Is Ontario.Team a separate company?
It's a brand of Sedighi.ca, Ali Sedighi's growth, marketing and technology consulting company, which sits in the Sedighi.ca and SAZ.ca group alongside brands such as BusinessConsulting.ca, HVAC.Agency and Conv.ca.
How big is the team?
We don't publish a headcount, and we'd be wary of any outsourced team that sells itself on size. What matters is that each role in your plan has a named owner on the scorecard and that Ali leads the engagement.
Does Ali really lead every engagement?
Yes. He sets the plan, runs the weekly check-in and makes the priority calls, so there is never a hand-off to an account manager you haven't met.
Where is Ontario.Team based?
Vancouver, British Columbia. Ontario clients consult with us by video call or in person, as well as by phone, text and email, and our working hours overlap the Ontario afternoon and early evening.