Growth team services: pick the roles you need covered

Embedded growth team (monthly)

This is the core service and the reason the brand exists. You get a growth lead (Ali Sedighi) plus the production roles your plan needs, running on a weekly rhythm with one scorecard.

Choose it if you already have a working business with steady demand, you know growth is being left on the table, and you've tried the "hire one marketer" route or the "sign up with a channel agency" route without lasting results. It suits owners who want a regular meeting, a written plan and a single point of contact. Details on the embedded growth team page.

Growth audit and 90-day team plan

A fixed-scope project. We look at your enquiries, revenue by source, the state of every account you own (or think you own), your website and your follow-up, then hand you a 90-day plan with roles, weeks and costs.

Choose it if you're not ready to commit to a monthly team, or you want a second opinion on what your current agency is doing. The plan is yours whether or not you hire us to run it. See the growth audit page.

Search, ads and content execution

The recurring demand work: Google Business Profile upkeep, local service pages for the Ontario towns you actually serve, paid search with tight budgets and honest reporting, and content that answers real buyer questions.

Choose it if your enquiry volume is the bottleneck and your website and phones are in reasonable shape. If your website leaks or nobody answers the phone, fix those first, because extra traffic only magnifies the leak. More on the search, ads and content page.

Website and conversion work

Page-by-page fixes to the places where visitors drop off: unclear headlines, buried phone numbers, slow mobile pages, quote pages that ask for too much. The method comes from Conv.ca, the conversion-rate optimisation agency Ali founded.

Choose it if you already get traffic but too few calls, texts or emails come from it. A small change to the right page often beats a large increase in ad spend. Details on the website and conversion page.

Lead handling and follow-up systems

The unglamorous role that often pays back first. We map what happens to every call, text and email after it arrives, set response-time targets, build simple follow-up rules, and keep the consent records Canadian anti-spam law expects.

Choose it if you suspect enquiries are slipping between staff, voicemail and inboxes, or if quotes go out and nobody chases them. See the lead follow-up page.

How the services fit together

The order matters more than the menu. We usually work in this sequence:

1. Measure what's happening now (audit, tracking, lead log).
2. Stop the leaks (follow-up rules, website fixes).
3. Add demand (search, ads, content) once the first two hold.
4. Run it weekly under the embedded team so it doesn't decay.

Skipping step 1 is the most common and most expensive mistake we see. Owners buy more traffic, the phone rings a bit more, nobody can say which spend produced which job, and six months later the budget is cut on a hunch.

Signs you need a role switched on

If you're still unsure, these symptoms point to a specific role:

• "We get calls, but I can't say from where." Analytics and follow-up role, usually via the audit.
• "Our Google listing shows the wrong hours." Search and local visibility.
• "The agency sends reports I don't understand." Growth lead; the audit will tell you whether the spend is working.
• "Traffic went up, enquiries didn't." Website and conversion.
• "We send quotes and hear nothing back." Lead follow-up.

Prices for each option are on the pricing page. If you're unsure where to start, the FAQ answers the questions owners ask most often before a first call.