Growth audit: find what's leaking, then plan 90 days of work

What the audit covers

The audit is broad on purpose, because growth problems rarely sit where owners expect. We examine six areas:

1. Demand sources. Calls, texts, emails and walk-ins by channel for the last 12 months, rebuilt from call logs and inboxes where analytics fall short.
2. Account ownership. Who controls your domain, website hosting, Google Business Profile, ads accounts, analytics and social pages. We list each one, its owner and its admins.
3. Website. The pages that receive most visits and most enquiries, mobile speed, how easy it is to call or text, and what's broken.
4. Paid spend. Where the money goes, which search terms trigger ads, and whether the reported conversions are real enquiries.
5. Follow-up. How fast enquiries are answered, what happens after hours, and whether quotes are chased.
6. Market. The Ontario towns you serve profitably, the competitors buyers see when they search, and the gap between the two.

Who it's for

The audit suits three kinds of owner:

• The sceptic who has paid an agency for a year and can't tell whether it worked.
• The planner who wants to know the right first hire, or whether to hire at all.
• The expander about to open a second Ontario location or enter a new region, who wants a baseline first.

It's also the standard first step before an embedded growth team, because the plan it produces becomes that team's first 90 days.

What you receive

• A baseline scorecard showing enquiries, costs and response times as they stand today.
• An account ownership register, with recommended changes so every account sits in your name.
• A ranked list of leaks, each with an estimated effort and the reason it ranks where it does.
• A 90-day plan: tasks by week, the role that owns each one, and the cost to run it.
• A 60-minute walkthrough call with Ali Sedighi.

The register alone often justifies the fee. Owners regularly discover that a former employee or vendor is the only admin on an account worth thousands of dollars a year.

Timeline

Single-location businesses with tidy access tend to finish at the short end; multi-location businesses take longer.

How we judge whether the audit was worth it

A good audit changes decisions. We consider it successful if, by the walkthrough, you can answer these without guessing:

• Which two channels produced most of last year's won work?
• What's your current cost per enquiry on each paid channel?
• How many enquiries went unanswered or unchased last quarter?
• What are the three highest-value tasks for the next 90 days?

If the audit can't answer one of those because the data doesn't exist, the plan's first task is to start collecting it. That's an honest outcome too.

What the audit doesn't do

It isn't a legal, accounting or compliance review. If we notice something that looks like a regulatory question, for example how a licence is shown in your ads, we'll flag it and point you to the regulator or your adviser. We also don't rebuild anything during the audit; changes wait for the plan, so the baseline stays clean.

Mistakes to avoid

• Auditing only the website. A beautiful site with a voicemail-only phone line still loses work.
• Trusting platform-reported conversions. Ads platforms count clicks on a phone number, not answered calls. Check against the lead log.
• Skipping the ownership register. It's dull until the day you need to fire a vendor.
• Treating the plan as permanent. It's a 90-day plan. Review it at day 90.

See the pricing page for project ranges, or read our guide on onboarding an outsourced team to see what access we'll ask for.